Benefits of the RIC Model
Knowledge of which communication actions will be most effective - even before launching them
Rather than having to rely on your personal feeling to decide which marketing or corporate communication strategy you should apply, the RIC® model allows you to base your decision on a clear frame...
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Survey reports
An international survey on communication management
A quantitative survey on how managers perceive and rank the key challenges linked to communication management was recently conducted by ITC-Research, amongst a sample of 300 companies...
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