Testimonials
Dany Vermeulen Exxonmobile
"The RIC model allows us to test - and when necessary adapt - our communication..."
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Catherine Jung Arcelor
" In our challenge to reinforce the marketing and customer orientation of the international packaging unit ... "
Bernard Rosen Coface
"The RIC methodology is exactly what every top manager is looking for: to be able to optimize..."
Philippe Wolper European Steel For Packaging Industry
"I'm convinced that this methodology, which ranks the key decision-making factors..."
Wim Hoebert European Corrugated Industry
"In our industry's challenge to develop a coherent Communication Strategy on behalf of corrugated board ..."
The RIC Guide
The guide to return on integrated communication is a short publication which presents how to measure, manage and maximise the effectiveness of communication...