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What is RIC?
50% of your Communication spend is WASTED !
Do you know WHICH 50% ?
A proven, scientific methodology to drive communication effectiveness
”Return on Integrated Communication” (RIC®) is a new, scientific methodology, based on a proven statistical model, which allows any company to measure, manage and maximise the effectiveness of its communication investments. Based on key, unconscious decision-making criteria, it allows to guide - in a precise and integrated manner - a company’s communication efforts on the long term, whilst enabling to anticipate the effectiveness of any communication tool even before it is launched.
Quantifying the value of decision-making actors and factors
Firstly, the RIC® process identifies and quantifies the involvement and importance of every decision-maker in the process of purchase or loyalty towards a company, its products or its services. At the same time, the key, unconscious decision-making factors used by these persons are ranked. Correctly interpreted, they then serve as the basis of an integrated strategy, which will produce highest return on communication investments.
Aligning all communication activities on strategic performance indicators
The RIC® scale, correctly interpreted, allows to guide – on a day to day basis – all the company’s communication activities in an integrated way : visual communication, advertising, direct marketing, public relations but also internal communication.
It allows to anticipate and - if necessary - correct the precise impact of any communication concept before it is applied in the marketplace. And it allows the precise demonstration of a company’s global communication effectiveness, proving that it can be managed with scientific precision.
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What is RIC?
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