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“The RIC methodology is exactly what every top manager is looking for: to be able to optimize the return of his company’s communication investments. One of the key qualities of RIC is the capacity to measure the impact of communication in a scientific way.
And in the case of our company, implementing this methodology really helped us to “stir up” the market, by giving us the key parameters on which to base a provocative direct marketing campaign, whose impact exceeded all expectations.
But just as important is the fact that this method allows us to prove at Board level that the way we manage communications is as professional and accurate as for other management disciplines such as production or finance.”
Bernard Rosen,
Former General Manager,
Coface Belgium,
President of the Board of Directors, Trade Credit Re
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