Methodology

INTERNATIONAL COMMUNICATION:
Coaching the global/local balance

Also in international contexts, the RIC methodology brings a clear and representative solution to the traditional issue of global/local communication.

It allows to avoid the classical “Not invented here” syndrome, which is the resistance that often develops in national or local business units against central management decisions when implementing international communication programmes.

The RIC process, in providing a precise and reliable feed-back from relevant market actors, helps convince national or local managers to apply the most appropriate global/local balance to their communication.

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Testimonials

Dany Vermeulen
Exxonmobile

"The RIC model allows us to test - and when necessary adapt - our communication..."

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Catherine Jung
Arcelor

" In our challenge to reinforce the marketing and customer orientation of the international packaging unit ... "

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Bernard Rosen
Coface

"The RIC methodology is exactly what every top manager is looking for: to be able to optimize..."

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Philippe Wolper
European Steel For Packaging Industry

"I'm convinced that this methodology, which ranks the key decision-making factors..."

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Wim Hoebert
European Corrugated Industry

"In our industry's challenge to develop a coherent Communication Strategy on behalf of corrugated board ..."

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The RIC Guide

The guide to return on integrated communication is a short publication which presents how to measure, manage and maximise the effectiveness of communication...

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