RIC Model

What is RIC?

50% of your Communication spend is WASTED !
Do you know WHICH 50% ?

A proven, scientific methodology to drive communication effectiveness
”Return on Integrated Communication” (RIC®) is a new, scientific methodology, based on a proven statistical model, which allows any company to measure, manage and maximise the effectiveness of its communication investments.
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Benefits of the RIC Model

Knowledge of which communication actions will be most effective - even before launching them

Rather than having to rely on your personal feeling to decide which marketing or corporate communication strategy you should apply, the RIC® model allows you to base your decision on a clear frame...
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Survey reports

Ric Model An international survey on communication management

A quantitative survey on how managers perceive and rank the key challenges linked to communication management was recently conducted by ITC-Research, amongst a sample of 300 companies...
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The RIC applied to your company

Are you interested in knowing the effectiveness of your company’s communication compared to the average performance in your activity sector?

Are you interested in seeing the RIC® model applied to your activity sector and your company?

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Ric Model

Testimonials

The RIC Guide

The guide to return on integrated communication is a short publication which presents how to measure, manage and maximise the effectiveness of communication... > Read more