Survey reports

An international survey on communication management

A quantitative survey on how managers perceive and rank the key challenges linked to communication management was recently conducted by ITC-Research, amongst a sample of 300 companies taken from the top 500 in 3 European countries : France, Belgium and Germany. The sample was made up as follows : 33% general managers, 21,7% marketing managers, 11,3 sales managers and 34% communication managers.

The aim of the survey was to reveal how the perceptions and attitudes of the managers in these 3 countries have evolved on a number of key themes linked to communication management : global/local approach, integrated communications, measurability of communication impact, communication and internal motivation.

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Testimonials

Dany Vermeulen
Exxonmobile

"The RIC model allows us to test - and when necessary adapt - our communication..."

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Catherine Jung
Arcelor

" In our challenge to reinforce the marketing and customer orientation of the international packaging unit ... "

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Bernard Rosen
Coface

"The RIC methodology is exactly what every top manager is looking for: to be able to optimize..."

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Philippe Wolper
European Steel For Packaging Industry

"I'm convinced that this methodology, which ranks the key decision-making factors..."

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Wim Hoebert
European Corrugated Industry

"In our industry's challenge to develop a coherent Communication Strategy on behalf of corrugated board ..."

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The RIC Guide

The guide to return on integrated communication is a short publication which presents how to measure, manage and maximise the effectiveness of communication...

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