Methodology

STEP 1:
Quantifying the decision making process of clients & prospects
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STEP 2:
The ranking of “unconscious” decision making factors: basis of an integrated strategy
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STEP 3:
Applying market-driven guidelines to internal communication
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STEP 4:
Anticipating future impact of communication tools
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STEP 5:
A precise demonstration of communication effectiveness
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IINTERNATIONAL COMMUNICATION:
Coaching the global/local balance
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Testimonials

Dany Vermeulen
Exxonmobile

"The RIC model allows us to test - and when necessary adapt - our communication..."

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Catherine Jung
Arcelor

" In our challenge to reinforce the marketing and customer orientation of the international packaging unit ... "

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Bernard Rosen
Coface

"The RIC methodology is exactly what every top manager is looking for: to be able to optimize..."

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Philippe Wolper
European Steel For Packaging Industry

"I'm convinced that this methodology, which ranks the key decision-making factors..."

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Wim Hoebert
European Corrugated Industry

"In our industry's challenge to develop a coherent Communication Strategy on behalf of corrugated board ..."

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The RIC Guide

The guide to return on integrated communication is a short publication which presents how to measure, manage and maximise the effectiveness of communication...

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